Unit Guide Bus273

BUS 273

CONSUMER BEHAVIOUR

Unit Information and Learning Guide

Semester 2, 2012

This information should be read in conjunction with the online learning materials

which can be found on your MyUnits page.

Unit coordinator

Name: Dr. Anna Czerkawska

School: Murdoch Business School

Faculty of Law and Business

Contact details: 08 9360 2443

Email address: A.Czerkawska@murdoch.edu.au

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© Published by Murdoch University, Perth, Western Australia, June, 2012*.

Originally written by Anna Czerkawska , 2010

Revised by Anna Czerkawska, 2012

This publication is copyright. Except as permitted by the Copyright Act no part of it may in any form or by any electronic, mechanical, photocopying, recording or any other means be reproduced, stored in a retrieval system or be broadcast or transmitted without the prior written permission of the publisher.

Contents

Unit information

Information about the unit 4

Contact details 6

How to study this unit 7

Resources for the unit 9

Study schedule 10

Assessment 12

Appendix A 19

Learning guide

Introduction

Topic 1 Introduction to BUS273 Consumer Behaviour 2

Topic 2 The foundation of Consumer Behaviour

Consumer needs and motivation 2

Topic 3 Personality and self concept 3

Topic 4 Consumer perception 4

Topic 5 Learning and Involvement 5

Topic 6 The nature of consumer attitudes 6

Topic 7 The mid-semester exam 7

Topic 8 Social influences on buyer behaviour

The family 7

Topic 9 Social class and consumer behaviour

The influence of culture on consumer behaviour 8

Topic 10 Sub cultural aspects of consumer behaviour 9

Topic 11 Decision making

Consumer influence and diffusion of innovations...