Mkt Case

1. Describe the trend of video games that are good for you, (i.e., serious games).

The trend of video games that are good for you, while outnumber compared to the contrary, is still existent more so today than ever. Games that are good for you often include games that are created when a certain group of individuals such as health care professionals, team up with video game developers to help create helpful training programs such as the nursing training video game. In this game nurses are able to take control of a virtual nurse and deal with on the job issues they will often come face to face with. It is a good way of testing potential nurses to ensure that they are qualified for the job. Other games that are good for you include brain training games. These games usually include sets of mini games that attempt to trick the mind and help train you to improve your thinking skills.

2. A. Describe the trend of virtual reality and the popularity of “Second Life.”

Virtual reality games have been popular ever since they were first introduced with games like Simcity. “Second Life” is a virtual reality game that literally allows the user to create a completely different virtual life as extreme as living as the opposite gender. Almost every aspect of this virtual characters life can be controlled allowing the user to live a life they may not have the means to actually live. The game has become so popular that hundreds of companies have began to buy their own parts of the games specifically tailored to how they want to advertise their company.