Innovation at Google

Innovation at Google

Context In addition to being the largest search engine on planet Earth, mediating the searches of tens of billions of searches daily, Google is an innovator. All online marketers should follow Google to see the latest approaches it is trialing. Google’s Mission Google’s mission is encapsulated in the statement ‘to organize the world’s information ... and make it universally accessible and useful’. Google explains that it believes that the most effective, and ultimately the most profitable, way to accomplish its mission is to put the needs of its users first. Offering a high-quality user experience has led to strong word-of-mouth promotion and strong traffic growth. Putting users first is reflected in three key commitments illustrated in the Google SEC filing: 1 We will do our best to provide the most relevant and useful search results possible, independent of financial incentives. Our search results will be objective and we will not accept payment for inclusion or ranking in them. 2 We will do our best to provide the most relevant and useful advertising. Advertisements should not be an annoying interruption. If any element on a search result page is influenced by payment to us, we will make it clear to our users. 3 We will never stop working to improve our user experience, our search technology and other important areas of information organization. The range of Google services is well known: _ Google Web Search _ Movie, Music and Weather Information _ News, Finance, Maps, Image, Book and Groups Information _ Google Image Search _ Google Book Search _ Google Scholar _ Google Base. Lets content owners submit content that they want to share on Google web sites. _ Google Webmaster Tools. Provides information to webmasters to help them enhance their understanding of how their web sites interact with the Google search engine. Content owners can submit sitemaps and geotargeting information through Google Webmaster Tools to improve search quality. _...