Philips China

* 1. A case study on Restructuring Philips

* 2. CONTENTS:Brief history of the Philips.Introduction to the case.Programs launches to solve the problems i.e the strategies.The benefits.Conclusion.Our contribution to the case.

* 3. HISTORY :1st Phase :- (From 1891 to 1900s) Philips was established in the year 1891.Founder : Gerard Philips ( who established a facility at Eindhoven , Netherlands, to produce incandescent electric lamps) Anton joined the business in 1895

* 4. 2nd Phase : (1910 to 1940s)1914 – All the research efforts of the company were consolidated and brought under one organization, called Philips research laboratories . 1920s- Philips began the mass production of consumer goods, and started to diversify its product range.1930s – A negative impact on Philip’s business due to the great depression of the 1930s that followed the stock market crash of 1929.1937 – An executive was sent to the US, who came up with an idea of manufacturing electric shavers.

* 5. 3rd Phase :- ( 1950s to 1980s )In the 1950s and 1960s, Philips took rapid strides in technology development.1950s – developed its 1st large screen projection TV, consumer appliances .1960s – in early 1960s Philips started research on integrated circuits.1970s – introduction of new products continued.1980s – Philips acquired GTE Sylvania’s television business in 1981.

* 6. 4th Phase :- ( 1990s)Philips scaled many new peaks……..In May 1990, Jan Timmer took over from Cor van der Klugt as the company’s president and CEO. (Though Philips had been a whiz at technological innovations throughout its history, it was not able to translate its strength in research and development into robust financial performance. In mid 1990, the company faced a major financial crisis and was on the brink of bankruptcy.)

* 7. INTRODUCTION TO CASEIn May 1990 when company posted losses of $2.6 billion , top management launched a set of initiatives. Major initiative was ‘Operation...