Recommendation for Body Shop

Recommendation for Body Shop ( CSR ) .

Interest in the social effect of business has evolved markedly in the last decade. Concerns about the environmental impact of business and weather modification, about standards of operating and reporting, - and a growing recognition of thepotential of business such as a force for good - have led governments to set up initiatives to promote notions of sustainable development and social responsibility,and companies to provide more data about their action. It is a prevalent and convenient subject of teaching, learning and research, with a significant and growing body of literature.

Thus, The Body Shop has been engaging the Stakeholder Business Model from the early years as portion of their enhancement, using themselves at the centre of a demonstration of common relationships with people, team and entities called ‘Stakeholder’.

Furthermore, they have been including CSR in their marketing strategies to express their creed by behaving ethically and contribute to economic evolvement, while increasing the quality of life of the employees and their families, as well as of the local community and society at large.

http://www.bl.uk/reshelp/findhelpsubject/socsci/topbib/csr/csr.pdf

The Body Shop International plc, known as The Body Shop, founded in the UK in 1976 by Dame Anita Roddick. The Body Shop is a global manufacturer and seller of naturally encouraged, ethically produced beauty and cosmetics products.

The Body Shop succeeded the RSPCA Good Business award in 2008 for their dedication to the welfare of animals.Even though, The Body Shop exist a lot of initiatives towards being environmentally friendly and they have successfully marketed their brand as an ethical and green brand, I would recommend that they improve their advertising campaigns more.

http://www.termpaperwarehouse.com/essay-on/Body-Shop/71639

Conclusion

To summarize that, The Body Shop is a good sample of the company that applying CSR auspiciously....