International Marketing of South Africa

South Africa

I. Background

* Location:

South Africa is located at the southernmost region of Africa, with a long coastline that stretches more than 2,500 km (1,553 mi) and along two oceans (the South Atlantic and the Indian). South Africa is the 25th-largest country in the world and is comparable in size to Colombia. Mafadi in the Drakensberg at 3,450 m (11,320 ft) is the highest peak in South Africa. South Africa also has one possession, the small sub-Antarctic archipelago of the Prince Edward Islands, consisting of Marion Island (290 km2/110 sq mi) and Prince Edward Island (45 km2/17 sq mi).

* Climate:

South Africa has a generally temperate climate , due in part to being surrounded by the Atlantic and Indian Oceans on three sides, by its location in the climatically milder southern hemisphere and due to the average elevation rising steadily towards the north (towards the equator) and further inland. Due to this varied topography and oceanic influence, a great variety of climatic zones exist. The climatic zones range from the extreme desert of the southern Namib in the farthest northwest to the lush subtropical climate in the east along the Mozambique border and the Indian Ocean. Winters in South Africa occur between June and August.

* Language:

IsiZulu (official) 23.82%, IsiXhosa (official) 17.64%, Afrikaans (official) 13.35%, Sepedi (official) 9.39%, English (official) 8.2%, Setswana (official) 8.2%, Sesotho (official) 7.93%, Xitsonga (official) 4.44%, siSwati (official) 2.66%, Tshivenda (official) 2.28%, isiNdebele (official) 1.59%, other 0.5% 

* Ethnic group:

Black African 79%, White 9.6%, Colored 8.9%, Indian/Asian 2.5%

* Population:

0-14 years: 28.4% (male 6,955,602/female 6,914,246)

15-24 years: 21% (male 5,194,233/female 5,065,568)

25-54 years: 37.9% (male 9,550,500/female 8,958,997)

55-64 years: 6.8% (male 1,427,820/female 1,878,324)

65 years and over: 5.9% (male 1,151,510/female 1,713,627)

(2012...