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ASSIGNMENT

Course Code : MS-9

Course Title : Managerial Economics

Assignment Code : MS-09/TMA/SEM-I/2013

Coverage : All Blocks

Note : Attempt all the questions and submit this assignment on or before 30th April, 2013 to the coordinator of your study center.

1. “The Opportunity Cost of a product is the return that can be had from the next best alterative use.” Explain this statement using Production Possibility Curve.

2. Define demand function and explain the impact of price of complements and price of substitutes on demand function.

3. Compare and contrast Economies of Scale and Economies of Scope. Explain why it is important for managers to understand Economies of Scale.

4. Consider a monopolist facing the following demand and cost curves.

P = 50 - 2Q C = 25+10Q

(Hint: Total demand at any point P will be the summation of two quantities)

Suppose the firm is able to separate its customers in two distinct markets with the following demand functions.

P1 = 40 - 2.5Q1 P2 = 90 - 10Q2

From the above equation calculate the following:

i) Total demand

ii) Marginal Revenue

iii) Marginal Cost

5. Do you think Monopoly is undesirable? Take any real life example of monopoly in India and state its advantages and disadvantages.

6. Suppose you are working as a marketing head for an organization producing soft drinks. The company is planning to float a new juice which is blue in color. What lessons from the concept of price elasticity can you draw while fixing the price for this new product?

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Management Programme

ASSIGNMENT

FIRST SEMESTER

2013

MS - 09: Managerial Economics

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School of Management Studies

INDIRA GANDHI NATIONAL OPEN UNIVERSITY

MAIDAN GARHI, NEW DELHI – 110 068

MS-55: LOGISTICS AND SUPPLY CHAIN MANAGEMENT

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School of...