The Impact of Recent Developments on Marketing in This Modern Age.

The impact of recent developments on marketing in this modern age.

Now in terms of all-embracing internet, world financial shocks and globalization companies are forced to modify and develop their marketing strategies to be able to adapt to the new environment.

With the explosion of technology the methods of communication change from one day to another. Using mobile phones in early 2000s SMS marketing has been invented and it came up to Push notifications and mobile Applications later that give an ability drop the information you want right in to the customers hands. Evolution of Internet is making possible for the marketers to see, analyze and respond on consumers reaction the way it was never possible before like the search machines such as Google provides with information how often customer enters the content, what he was looking for and not finding; together with social data from Facebook and Twitter that tells about who is the consumer, what he and his friend like (Ray Velez, 02.05.2011). All the innovations support the marketers in creating the best solution to satisfy the consumer. Most of the people now days will choose the service provided via the internet (E-Commerce): online catalogs, possibility to pay with the credit card, online order tracking.

Growing popularity of online marketing can be also explained by the global financial stress. Companies reduce the marketing budget and as a result the traditional advertising in print or broadcasting mediate migrates to the virtual space where small investments turn in to good outcome. Just as people looking for better quality for lower price do not believe in official advertising as before they prefer to get a tip from friends, colleagues or another customers and turn to all king of online advisors such as Trip adviser or other forums that become very powerful and build another challenge for marketing(Patrick Dixon,2008).

New technologies accelerate the globalization and the borders for business...