Technology Ventures - from Idea to Execution

הפקולטה לניהול FACULTY OF MANAGEMENT

בית הספר למוסמכים במינהל עסקים THE LEON RECANATI GRADUATE

ע"ש ליאון רקנאטי SCHOOL OF BUSINESS ADMINISTRATION

Technology Ventures - from idea to Execution

Company Business Report

Semester A, 2013

Part 1- Comparing Competing Business Models:

Overview - Samsung

Samsung is a huge South Korean Corporation containing several companies. The most notable one is Samsung Electronics, which is the world’s largest information technology company since 2009.

Samsung was founded in 1938 as a trading company. A few years later, it entered the food industry, as well as started marketing services such as insurance and news. In the late 1960s, the electronics subsidiary was founded as their first product was a black and white TV set. Later on, they started producing other electronic devices such as fax machine, air conditioners, refrigerators, calculators, etc. In the late 1980s, Samsung entered the mobile phones industry and in the late 2000s started developing smartphones, based on Android operating system.

Today, Samsung is a leading provider of many electronics products, which two of its most notable products are TV sets and smart phones.

The competitive product that Samsung provides is an AllShare Cast Wireless Hub (http://www.samsung.com/us/mobile/cell-phones-accessories/EAD-T10JDEGSTA). The product turns the mobile phone (only certain models) to a remote control for the TV as well as provides a TV platform as the screen of the mobile phone is displayed also in the TV.

The business model Samsung Electronics

The business model of Samsung Electronics is mostly based on classic B2B concepts but involving also some e-business elements. Samsung sells its hardware electronic products to vendors and resellers all over the world. Among these products there are TVs, cameras, computer parts, printers, smart phones and tablets....