Rg Brands

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Category: Business and Industry

Date Submitted: 04/11/2013 07:04 AM

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Overview

India, officially the Republic of India is a country in South Asia, it is the seventh largest country by area and the second most populous country with over 1.2 billion people. The capital of India is New Delhi, largest cities are Delhi in area and Mumbai in population. Its obvious hat India is one of the most high cultural countries, because people in this country faithful to theircustoms and traditions. Indian culture is one of the oldest and distinctive cultures in the world. This is the result of the country’s rich and long history, ancient heritages, varied demography and unique geography. The north, south, east and west parts of India make people from all over the world have fascinated by their distinctive culture. Culture of India is a complex phenomenon and in its broadest sense, it includes everything a society does. The language, dance, religion, music, various customs and architecture shows that Indian culture is rich and unique in its own way. One way to understand a culture’s worldview is to look at their typologies or how a culture’s traits are classified. India’s culture can be better understood by applying Hofstede’s cultural dimensions. In order to interact with countries around the world, it is important to have insight into their cultures and how they function. India is a country of both diversity and continuity. It is creative blend of cultures, religions, races and languages. One of the fundamental component of Indian culture is an understanding of the traditions and ways of communicating with others that form the basis of India’s society. () It is important to understand that all countries are different and Hofstede’s cultural typology will help other countries to understand the ways in which other cultures works. It has four main categories: Individualism /Collectivism, Uncertainty Avoidance Index, Power Distance Index, and Masculinity/Femininity. According to Hofstede, people in individualist cultures are expected...