Books

M. CRAWFORD and A. DI BENEDETTO, New Products Management

PART ONE Overview and Opportunity Identification

Selection 1. The Strategic Elements of Product Development

2. The New Products Process

3. Opportunity Identification and Selection: Strategic Planning for New Products PART TWO Concept Generation

4. Creativity and the Product Concept

5. Finding and Solving Customers' Problems

6. Analytical Attribute Approaches: Introduction and Perceptual Mapping

7. Analytical Attribute Approaches: Trade-off Analysis and Qualitative Techniques PART THREE Concept/Project Evaluation

8. The Concept Evaluation System

9. Concept Testing

10. The Full Screen

11. Sales Forecasting and Financial Analysis

12. Product Protocol PART FOUR Development

13. Design

14. Development Team Management

15. Product Use Testing PART FIVE Launch

16. Strategic Launch Planning

17. Implementation of the Strategic Plan

18. Market Testing

19. Launch Management

20. Public Policy Issues

Robert J. Dolan, Managing the New Product Development Process, Addison-Wesley

STRUCTURING NEW PRODUCT DEVELOPMENT. Why New Product Development?. Mediating Turbulent Business Environments. Anticipating Market Acceptance of New Products. Preparing the Organization for New Product Development.

MANAGING NEW PRODUCT DEVELOPMENT. The Ongoing Process of New Product Development. Building a New Product Decision Support System.

NEW PRODUCT DEVELOPMENT AND FORECASTING. Estimating Market Opportunity for New Products. New Product Sales Forecasting. New Product Financial Control.

IMPLEMENTING NEW PRODUCT DEVELOPMENT. Test Marketing New Products. Market Entry Decisions. Launching and Tracking New Product Programs. Notes. Indexes.

The PDMA Handbook of New Product Development

PART ONE: BEFORE YOU GET STARTED.

1. New Products - What Separates the Winners from the Losers and What Drives Success (Robert G. Cooper).

2. A New Product's Development Strategy: Formulation and Implementation...