Social Media

Meerman (2007) has identified that “there isn't a hard- and fast- definition” available for social media .

Social media has become an increasingly central part of any business’s marketing and customer base development platform. It has become an obligation for businesses looking to secure a place in both the traditional and digital marketplace. What could once be consummated by a traditional website now needs to be supplemented by a strong and reactive utilization of the tools social media offers (Forbes2012). Businesses are using social media to boost their marketing campaigns and increase knowledge of there campaigns, customer interaction thought the use of communication with other businesses, customers and to attract new customers; increase sales through reaching a world-wide audience, knowledge of products or services. Brand awareness and promotions are also on the increase through the implementation and use of social media tools these are only a sample of ways businesses can use social media. These social media tools can be exercised in the form of blogs, videos, pictures and many more methods to assist the aim of the business in the implementation of social media to be a success and reach the goal set. Businesses must adopt an stradedy that is appropriate to the to ensure that it is effective and success fu soci Social mredia “isn’t a single mode broadcast of message’s to the masses, but a discussion taking place between numerous persons which can have countless others observing and consuming the content, not just during the discussion but practically forever into the future” Due to this social media has to be managed effectively and successfully to enable success throughout the use of social media.

In other words, it’s a start. Now it has become essential for companies to step back and craft an enterprise-level social media strategy —

how they can realistically and effectively use social media to reinforce the investment and value of the business ....