Article Review

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Category: Business and Industry

Date Submitted: 04/12/2013 06:36 AM

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Article Review:

Resource: University of Phoenix Material: Article Review Format Guide located on the student website

Locate an article specifically related to e-business and intellectual property.

Write a 350- to 700-word review of the article. Your review should assess the different types of and legal protections for intellectual property. Analyze the legal issues of e-business to include intellectual property, privacy, ethics, and security.

Format your paper to exactly follow the style and headings of the Article Review Format Guide.



Apple, the Beatles' record company, is suing Apple the computer company -- again

Who knew a common fruit could become so contentious? Apple, the computer company, was in a London court last week, pursued by Apple, the Beatles' record company. It's the third time the two have faced off in court, and this time it's a classic case of advances in technology overrunning agreements struck in an earlier era. At issue is downloaded digital music and the Apple logo and name.

In 1980, way back in the days when vinyl still ruled, George Harrison noticed an apple in an ad for computers. He figured it might contravene the Fab Four's shiny green Granny Smith trademark. It took a year of legal toing and froing, but in 1981, Apple Computer, then a Silicon Valley start-up headed by the relatively unknown Steve Jobs, agreed to stay out of the music business. All was well, for almost a decade. Then, as software became available that allowed Macintosh computers to synthesize sound, the trademark dispute erupted once again, as the record company returned to court to sue the computer company. This time, as part of a settlement reached out of court in 1991, Apple Computer agreed to pay $26.5 million to Apple Corps, the company formed in 1968 to oversee the Beatles' business interests. The two parties also divvied up the apple universe, spelling out where each could use the coveted symbol. The agreement allowed the...