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Working Paper Series
Concepts, challenges and market potential for online food retailing in Germany
DEPARTMENT OF BUSINESS POLICY AND LOGISTICS
Edited by Prof. Dr. Dr. h.c. Werner Delfmann
Working Paper 108
Concepts, challenges and market potential for online food retailing in Germany
Study by A.T. Kearney and the Department of Business Policy and Logistics of the University of Cologne
Authors University of Cologne
Werner Delfmann Sascha Albers Ralph Müßig Felix Becker Finn K. Harung Hannah Schöneseiffen Vitaly Skirnevskiy
A.T.Kearney
Mirko Warschun Jens Rühle Philipp Bode Christian Kukwa Niklas Vogelpohl
University of Cologne Faculty of Management, Economics and Social Sciences
1
Delfmann, Werner; Albers, Sascha; Müßig, Ralph; Becker, Felix; Harung, Finn K.; Schöneseiffen, Hannah; Skirnevskiy, Vitaly; Warschun, Mirko; Rühle, Jens; Bode, Philipp; Kukwa, Christian; Vogelpohl, Niklas: Concepts, challenges and market potential for online food retailing in Germany. Working Paper 108 of the Department of Business Policy and Logistics, University of Cologne, Cologne, 2011.
All rights reserved. © The authors, Cologne, 2012.
Concepts, challenges and market potential for online food retailing in Germany
Contents
1 2 3 3.1 3.2 3.3 3.4 4 4.1 4.2 4.3 5 5.1 Introduction ....................................................................................................................... 5 The German grocery market ............................................................................................ 6 Main business models in online food retailing ................................................................ 7 Shadow warehouse based click & collect service ............................................................ 8 Shadow warehouse based home delivery ....................................................................... 10 Store based home delivery...