Brands

Brand Image

Brand image is the current view of the customers about a brand. It can be defined as a unique bundle of associations within the minds of target customers. It signifies what the brand presently stands for. Besides, brand image also cab describes as a set of beliefs held about a specific brand. It is a manner in which a specific brand is positioned in the market. Brand image conveys emotional value and not just a mental image. Many companies attempt to create a strong brand that people identify with a given product. the brand image can shape how they release a product, the type of product they release, the type of advertising they do, and the type customers they cater to. Brand image is an organization’s character. It is an accumulation of contact and observation by people external to an organization. It should highlight an organization’s mission, vision, to all customers. Brand images should be positive, unique and instant. The main elements of positive brand image are unique logo reflecting organization’s image, slogan which describe organization’s business in brief and brand identifier supporting the key values.

Brand image is the overall impression in consumers’ mind that is formed from all sources. An image is formed about the brand on the basis of subjective perceptions of association’s bundle that the consumers have about the brand. The idea behind the brand image is that the consumer is not purchasing just the product or services but also the image associated with the product or services. Brand image develops and conveys the product’s character in a unique manner different from its competitor’s image. The brand image consists of various associations in consumers’ mind which is attributes, benefits and attributes.

In addition, the brand image has not created, but it is automatically formed. This is because the brand image includes products’ appeal, ease of use, functionality, fame, and overall value. Brand image is actually a brand content. The...