Case Analysis Heath Diagnostics Labs

Situation Analysis

Health Diagnostic Laboratory, Inc., developed an innovative way for patients and physicians to prevent and determine health complications before inception through tests and blood lab results. Each person's results offer personalized coaching and consultation that can cut costs and improve health care for health care providers and individual customers. There are dieticians, nurses and assistants to over feedback and counseling on dietary changes and risks for each of the results gathered from the tests. These results come color coded and easily accessible to both health care providers and customers. This enables for results to be monitored for specific clients on an online database as well as chat and messaging services to specific clients and HDL representatives. HDL supports clinical laboratory tests for high risk diseases such as cardiovascular disease, heart failure, stroke, diabetes mellitus, metabolic syndrome, and fatty liver disease.

SWOT Analysis

Internal factors Strengths

• New laboratories/facilities

• Small employment group

• Excellent target market based on world concerns

• Important health topics targeted

• Well equipped laboratories

• Well trained staff

• Strong relations with Weaknesses

• Limited Market covered

• Small name/brand recognition

• Lack of cost/pricing information

• Inadequate marketing

External Factors Opportunities

• Gain more market share across the nation

• Advertise services to companies and people

• Gain support from other organization specific to the target market

• Increase in the products offered at facilities

• Location-relationships with universities-other companies Threats

• Litigation from customers served

• Competition and development of lower prices

• Duplication from companies with extensive Market shares and recognition

• Unforeseen changes in government legislation or regulations

Suggested Plan to Action

Short Term

1. Conduct research on specific markets in other big...