Strategic Marketg

Based on the four key issues and opportunities identified earlier, each solution scenario is derived from the Ansoff Matrix (refer to appendix).

Solution Scenario:

1. Market Penetration

Objective:

To replace existing student portals of universities, and to be the only site used among students for academic purposes. As well as convert 5 out of 10 current partner universities to use UCROO in replacement of school portals, with 100% student sign up rate within 12 months.

Scenario:

Majority of universities have already established their own student portals where students and lecturers interact. The aim is to penetrate this existing market with the solution of completely replacing partner universities’ own student portal with UCROO, being the go-to 3rd party outsourcing of university business units. The main target audiences are deans and school representatives who can affect the university’s buying decision. A revenue source will be created with expected revenue from each school to be $10,000 for the first year, as the target is to simply break even.

Implementation:

The plan is to first create a test pilot student portal. Trials on the test pilot portal will be conducted with a select group of students. Subsequently, most of the budget will be allocated to the PR event (appendix) that will be held to gain awareness and display the portals functions. After post-event follow ups, finalization with participating universities will lead to the development/upgrading of UCROO based on feedback and requests (refer to appendix). Key Performance Indicators (KPI) that can be used to monitor results includes: (1) measure conversion rates of partner universities, and (2) determine user sign up rates at the end of the 12-month period.

2. Product Development

Objective:

To be an internship/job search portal for students/graduates-to-be by offering approved companies to advertise on UCROO for recruitment exercises. Targeted to enable (1) 60% of students looking...