People

People (originally called People Weekly) is a weekly American magazine of celebrity and human-interest stories, published by Time Inc. With a readership of 46.6 million adults, People has the largest audience of any American magazine.[2] People had $997 million in advertising revenue in 2011, the highest advertising revenue of any American magazine.[3] In 2006, it had a circulation of 3.75 million and revenue expected to top $1.5 billion.[4] It was named "Magazine of the Year" by Advertising Age in October 2005, for excellence in editorial, circulation and advertising.[5] People ranked #6 on Advertising Age's annual "A-list" and #3 on Adweek's "Brand Blazers" list in October 2006.

The magazine runs a roughly 50/50 mix of celebrity and human-interest articles. People's editors claim to refrain from printing pure celebrity gossip, enough so to lead celebrity publicists to propose exclusives to the magazine, evidence of what one staffer calls a "publicist-friendly strategy".[4]

People's website, People.com, focuses exclusively on celebrity news.[5] In February 2007, the website drew 39.6 million page views "within a day" of the Golden Globes. However "the mother ship of Oscar coverage" broke a site record with 51.7 million page views on the day after the Oscars, beating the previous record set just a month before from the Golden Globes.[6][7][not in citation given]

People is perhaps best known for its yearly special issues naming "Most Beautiful People", "The Best Dressed", and "The Sexiest Man Alive".

The magazine maintains a single editorial bureau in Los Angeles. Due to economic reasons it closed bureaus in New York City, Austin, Miami, Chicago and London in 2006.[4][5]