Marketing Communications Memo

Marketing Communications Memo

Jose Angel Valenzuela

PSY/322

March 4, 2013

Instructor: Steven Verrone

MEMORANDUM

To: Development Team Management

From: Designer Fashion Clothing

Date: March 4, 2013

Subject: Create a new line of educational toys for Children aged between 7-10

Introduction

The memo presents a strategy to develop a new line of educational toys advertising to teens 7-to-10. As a results of these project appointed to kids is necessary to adopt steps toward advertising to determine which demographic data and psychographic information would be helpful to the company to create the new plan respectively as well as obtain confidence how one could act toward services and products can be advertising. Designer Fashion Clothing in an effort of searching an advertising possibility to produce a profile of content-driven, have been designed a commercial website, and develop a survey to evaluating the roles that kids plays within their families focusing on specific demographic and psychographic features to achieve the marketing communication strategy.

Marketer’s objectives

Demographics strategy acquires useful information regarding the targeted audience, characteristics, and buying patterns are very important because helps to show what type of customers groups are in population. This survey was conducted to Spanish and Caucasian with low and median income, most of them were from Catholic and Christian Religion respectively. Marketers have had to develop a communicate message, which addresses the needs of the children under 10. For example, a research group conducted a survey to kids how outspend time in the toy store, these advertising through the media can be operated to provide several hundred thousand user visits monthly, the first "DFC-Web" would concentrate on the creation of educational toys.

To obtain information and create concepts regarding a Fashion Web Marketing Toys as a preferred content, need to possible...