Study of Graduate Student Satisfaction Towards Service Quality of Universities in Thailand

A STUDY OF GRADUATE STUDENT SATISFACTION TOWARDS SERVICE QUALITY OF UNIVERSITIES IN THAILAND

By Ashim Kayastha

A research paper submitted to the School of Business and Technology of Webster University In partial fulfillment of the requirement for the degree in Masters in Business Administration Webster University

April, 2011

Cha-am, Thailand

© Copyright by Ashim Kayastha ALL RIGHTS RESERVED (2011)

The author hereby grants to Webster University permission to reproduce and distribute publicly paper and electronic copies of this document in whole or in part for educational purposes.

ACKNOWLEDGEMENTS

This research paper was prepared for the partial fulfillment of Masters in Business Administration program. It is a pleasure to thank to all those people who made this study possible. This study would not have been possible without the guidance of my advisor and also help from my friends. I owe my deepest gratitude to my Advisor, Dr. Randall Shannon, for his invaluable suggestions, guidance and help throughout this study. It is an honor for me to complete this study under his guidance. He has made available his support in a number of ways by helping me in collecting surveys, providing guidance for the data analysis, editing and so on. I am indebted to my many of my friends and participants for their valuable time and help in collecting the surveys. Last, but not the least, I would like to show my gratitude to my parents, without their support it would not be possible to complete my Masters in Business Administration in Webster University.

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EXECUTIVE SUMMARY

A STUDY OF GRADUATE STUDENT SATISFACTION TOWARDS SERVICE QUALITY OF UNIVERSITIES IN THAILAND

By Ashim Kayastha

This study examines satisfaction of graduate students‟ among higher education in Thailand. The study focuses on a variety of service quality factors such as non-academic aspects, academic aspects, design, delivery and assessment, group size, program issues, reputation...