Marketing Management

Sales Force Section

This section deals with field operation of the sales. The field operation has been divided in central, north and south zones. These zones have been further divided into regions. Every zone has three to four regions which are further distributed in districts. Sales field operation teams coordinate with dealers’ network. They receive sales orders from dealers and coordinate for dispatch of fertilizer bags as per the shipment schedule of the orders. They set the monthly target of the sales zone wise, region wise and district wise and make analysis of the target against actual results. Primarily sales are made through dealers. However, on very few occasions if a walk in customer comes with a large order of 100-200 bags then he can be accommodated.

Distribution Section

This section control operations and movement of fertilizer’s bags inventory. It manages to dispatch bags directly from plant to dealers. If there is no requirement of direct dispatch then bags inventory are transferred to warehouses. Distribution team manages daily operation of warehouses both company owned and hired on lease charges. Distribution teams also coordinate with corporate office’s finance team for insurance and inventory release. A major portion of inventory is under pledge with bank therefore, it also coordinates with bank representative at warehouse to ensure completeness of compliance procedures. Transfer of inventory from one warehouse to another warehouse is done under supervision of distribution team. Dispatch of inventory from warehouse to dealers’ sites/shops is also the responsibility of it.

Marketing / Branding Section

This section deals with promotional activities of the Brand which is “Sarsabz”. It is responsible for commercials ads on TV, Radio and in the print media. It also manages advertising boards in near vicinity of agricultural lands across different regions, flex design and hoardings on dealers’ shops. It coordinates with advertising agency for...