Is Ideas

Food&Shopping- guide Apps

-18 districts> all plazas (big or small)> Only focus on big plaza(that we can click in and search)

-Wifi and big plaza

Three components in project grades

Report (60%)

15 pages, (A4 paper, 1-inch margin on all sides, double-spaced, 12pt, Times New Roman)

Criteria: Clarity, level of effort, and content

1. Executive Summary

2. Business Description

>What is the problem and why is it significant?

(Tourist: For people’s convenience> travellers only take their guide book> find it difficult (hard copy)> Promote tourism industry (ask for government subsidies (prospect) >

(Shopping and food paradise)

(Middle-income class: For people’s convenience> They can see whether the restaurants or not> save their time cost> immediately decide whether to eat there or not (no need to go upstairs)

Compare with other countries: HK: densely area> easily to go from one plaza to other plaza

Middle Class- Convenience> save time costs,

Demo: The Map: categorize Green: restaurants (show vacancy 5*****>Moon(night): Sunshine(day)>

enlarge

Toilets& chairs

3. Definition of the Market

>Who is our typical (target) customer?

(Feasibili

>How will we communicate with our target customer?

Apps: Itunes download (comments of customers> platform of communication)

>How will we advertise and promote our business?

Google ads, banner ads, Itunes, with free space, Plaza website, plaza (can use wifi> attract people to download the app)

Word-of-

4. Description of Products and Services

>What is the proposed system/technology about? What does it do?

(Karen)

>What are our business and revenue model?

>Who are the competitors and what are their strengths and weaknesses?

Conclusion: Me!

e.g. Plaza’s apps>

>How are we different from the competition? (DIFFERENTIATION)

Divide it into colors:

HK Map:

* Divide it into big and small companies

>...