Submitted by: Submitted by hambam
Views: 217
Words: 1210
Pages: 5
Category: Business and Industry
Date Submitted: 04/21/2013 06:23 PM
-Sustainability- meeting the needs of today without compromising the ability of future generations meeting their needs
-Issues: population, social security
- I=P+A+T
=I= environmental influence
= P= population
= A= affluence
= T= technology
-CRS- profit responsibility, stakeholder responsibility, social responsibility
-GRI- Global Reporting Initiative
- Common framework for sustainability
- ISO 9000- efficiency in products and processes certification for global businesses
- ISO 1400- environmental quality and standards certificate
-Green Marketing- product positioning strategy relative to competition
-Green Washing- saying you’re greener than you are
-What are we minimizing?
- Waste, emissions, raw materials and components, water, energy, land and biodiversity, distribution issues, cause related marketing, HR and vendor policies
-Green Imperative-
1) Increasing target market for sustainable products/business
-LOHAS-lifestyle of health and sustainability target market
- 20% of all US adults
- Hippies
- Naturalites-
- 20% of population
- More concerned with health than sustainability
- Wealthy, highly educated
- Less ethical driven
- Drifters-
- Very large, young generation
- 25% of population
- Educated and tech savvy
- Want to be green but can’t because it’s too expensive
- Values are still forming and eventually will drift into another category
- Conventional-
-20% of population
- Older, less educated
- Concerned with saving money
- Show environmental behavior to save money
- Unconcerned-
- 15% of population
- Really old or really young
2) Sustainability of Resources
- Resources are scarce
3) Lower Costs
- Sustainability is efficient
- Long-run cost savings
4) Product Differentiation and Competitive Advantages
- Green products are tie breakers
5) Competition and Supply Chain
- Competition makes you...