Submitted by: Submitted by mimmz07
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Category: Business and Industry
Date Submitted: 04/21/2013 11:27 PM
Four P’s Report – Southwest Airlines
Southwest Airlines is ranked 246th in Fortune Magazine’s Top 500 Corporations for 2009. The following memo discusses the logistics behind Southwest’s success by examining how the company operations as well as the four p’s: product, price, promotion, and place.
Southwest Airlines Today
Based out of Dallas Texas, Southwest Airlines is a passenger airline that provides air transpiration throughout the United States. Southwest is currently the 6th largest U.S. airline by revenue. It currently operates more than 3,100 flights a day, making it the largest U.S. carrier based on domestic passengers carried as of June 30, 2009. Southwest provides reliable and low-fare service to 64 cities in 32 states with more than 500 Boeing 737 aircrafts. It currently provides employment for 35, 499 people.
In terms of revenue, Southwest recorded $11,023 million during the fiscal year ended December 2008. It had increased 11.8% since 2007. The operating profit was $449 million during 2008, decreasing 43.2% over 2007. Their total net profit was $178 million in 2008 decreasing 72.4% from 2007.
Southwest just recently began new nonstop air service between Denver and Boston Logan, Denver and Reno/Tahoe in 2009. The company also added service to Minneapolis-St.Paul in March of 2009.
According to Datamonitor Southwest’s top competitors include AMR Corporation, Northwest Airlines Corporation, UAL Corporation, UAL Corporation, MAIR Holdings, JetBlue Airways Corporation, Continental Airlines Inc, American Airlines Inc, and AirTran Holdings Inc.
Southwest’s Chairmain, President, and CEO is Gary C. Kelly. Kelly has served as the airlines CEO since 2004. Kelly replaced the former woman president of Southwest, Colleen Barret in 2008.
History of Southwest Airlines
Rollin King and Herb Kelleher founded Southwest Airlines in 1971. Originally, it’s name was Air Southwest but was then changed to Southwest Airlines. Southwest Airlines was...