International Marketing

WRITTEN ASSIGNMENT

What are the specific characteristics of the international marketing activities designed and implemented by small firms?

2012-2013

Begin by defining the International Marketing :

International marketing brings together marketing techniques used to promote a company, brand or product abroad but also marketing.

International marketing is very important because it is what allows the growth of the company. When the market on which the company is reaching saturation point, we need to find another market for the applicant to continue to grow the business and increase sales. The solution is to market and promote its products abroad. It is even possible for companies not to sell products in the country in which they are made and prefer export to a requesting country.

In addition, international marketing affects almost all businesses, since the evolution of the Internet and online commerce, the number of Internet users and online buyers is increasing and may be in the world and therefore internationally. Any business with a website is somehow an international company and must make an international marketing.

International marketing has three basic concepts:

* The export marketing

* International Marketing Management

* Standard adapted

The export marketing for the company is exporting its products in the target country while making a marketing strategy that is fully consistent with the country of export. it is therefore to achieve a specific marketing mix and different from that produced in the country of origin. Some marketing techniques are suitable only in specific cases, that is to say, when the reputation of the company does not exist in the country of export, the competition is too tough, when the company wants to implement a strategy niche for their product and finally when customs require us to adapt the type of structure, ect ...

International management Marketing is actually a globalization of the application of a...