Differentiating Between Market Structures

Differentiating Between Market Structures

ECO 365

January 31, 2013

Differentiating Between Market Structures

Kuddler Fine Foods Company is dedicated to providing quality products and services to its customers. Achieving high customer satisfaction was the main vision for Kathy Kuddler, when the business was first established. At the present, Kudler Fine Foods has managed to set up three business locations with further prospects of expansion. The adoption of efficient marketing strategies leads to higher profit margins. Customers cannot purchase products without having firsthand information about their availability and quality. This paper will address market forces at Kudler Fine Foods, its competitive strategies, strengths, and weaknesses.  The market structure, in which the organization operates, will also be analyzed.

Market Analysis

Kuddler Fine Foods is a successful business that has managed to specialize in foods and services that can continuously meet consumer demands. In addition, the business specializes in hiring gourmet chefs as well as their training. Kuddler Fine Foods continues to attract more customers to the business by providing high quality products. Consequently, customer attraction is ensured through their ability to control customer bargaining power. Customer bargaining power has been decreased by providing products, which are not easily available in the market, thus making customers constant buyers of the products. In addition, the management at Kuddler Fine Foods has understood the needs of its customers. In particular, customers are assisted in taking advantage of extra buying opportunities available in other gourmet food parties. Customers are particularly attracted to the business due to greater discounts offered.

Kudler Fine Foods supply chain managers recognize the importance of customers to their business. They understand that...