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Pages: 7

Category: Business and Industry

Date Submitted: 06/22/2010 06:42 PM

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University of Phoenix

April 6, 2010

Instructor: Kathleen Langlois

Final Paper

I. Statement of the Problem

Decrease in commercial auto policy sales in the last year.

II. Purpose

The purpose of the study is to determine why Gulf South Insurance Agency has had a decrease in policy sales.

III. Significance of Study

To find out why there is a decrease in sales of commercial policies. We believe that the factors that would influence the decrease in sales include, high fuel costs, premiums costs, loss of drivers and low supply of freight.

IV. Research Question:

What factor caused the decrease in commercial policy sales?

V. Literature Review

a. Source One

b. Source Two

c. Source Three

VI. Methodology

A. Population

* All truck drivers and company owners throughout the five regions of the United States who have left the company within the last year.

B. Sampling

* Cluster random sampling of a population due to the geographical location.

C. Primary Research

1. Survey

2. Telephone Interview

VII. Statistical Data

Gulf South Insurance Agency, LLC, is a local independent agency based in Baton Rouge, LA. known for servicing clients for all insurance needs for over more than 40 years. In 1950, William R. Love, company founder, started Gulf South Insurances as a door salesman to many who could barely afford the premiums for insurance. Over the years, Love expanded his business to employ seven agents, two clerical...