Submitted by: Submitted by kelew39
Views: 600
Words: 1531
Pages: 7
Category: Business and Industry
Date Submitted: 06/22/2010 06:42 PM
University of Phoenix
April 6, 2010
Instructor: Kathleen Langlois
Final Paper
I. Statement of the Problem
Decrease in commercial auto policy sales in the last year.
II. Purpose
The purpose of the study is to determine why Gulf South Insurance Agency has had a decrease in policy sales.
III. Significance of Study
To find out why there is a decrease in sales of commercial policies. We believe that the factors that would influence the decrease in sales include, high fuel costs, premiums costs, loss of drivers and low supply of freight.
IV. Research Question:
What factor caused the decrease in commercial policy sales?
V. Literature Review
a. Source One
b. Source Two
c. Source Three
VI. Methodology
A. Population
* All truck drivers and company owners throughout the five regions of the United States who have left the company within the last year.
B. Sampling
* Cluster random sampling of a population due to the geographical location.
C. Primary Research
1. Survey
2. Telephone Interview
VII. Statistical Data
Gulf South Insurance Agency, LLC, is a local independent agency based in Baton Rouge, LA. known for servicing clients for all insurance needs for over more than 40 years. In 1950, William R. Love, company founder, started Gulf South Insurances as a door salesman to many who could barely afford the premiums for insurance. Over the years, Love expanded his business to employ seven agents, two clerical...