Horizon Foods

1. What are the characteristics of the market served by the Horizon Foods Corporation? a. Poor Delivery b. High Cost of shipping c. Small Quantity d. High Stocks e. High Competition 2. What problems exist at the Horizon Foods Corporation? 3. Why do you think the problem exist? 4. What would you suggest the task force recommend in the order to gain “control over this product movement process?

1. Horizon Food Company service the market characteristics: Horizon Food Company mainly specializes in ethnic food retail market is a national company that provides food products. Customers in this market are scattered at different points, and prepare meals for small retailers are demanding customized products. e demands of customers in small quantities because it is small in size and are in an irregular manner. 2. Horizon Food Company issues are as follows: • problems in the distribution of products, • the amount of inventory control problems in warehouses, • the increasing demands of customers on products, services, • Transportation costs are high, • co-ordinate issues within the company. 3. Causes of problems faced by Horizon Food Company are as follows: • inventory of products that require a special request of customers, • the demands of the customers due to the fact that small amounts of 5-6 Shipping crate or increase the cost of 100-200 kilograms, • Negotiated warehouse is not of sufficient quality service is provided by shipping companies they work individually, • e Company's determination of the amount of inventory in the structuring, planning and transport issues the contract warehouses intricacies of product quantities, 4. e changes required to gain control over the supply chain: Horizon Food Company, exists between the main departments must reside on a better level of communication system. Marketing and Production departments to work together and organized in a way considered to be applied to the SAP Method.