Cause Study of Warehouse Group Limited

Assessment – Marketing Case study

The assigned Business: The Warehouse Group Limited （Prominent New Zealand company ）（Require 900 words number in total）

Entrepreneurial marketing requires the ability to understand market concepts and then to apply them to a business situation. This assessment requires you to academically research and define key marketing concepts, to apply them to a prescribed business (through actual or realistic examples). The topics you will be expected to research, define, reference and apply include:

|Topic |Comments |Possible |

| | |Marks |

|Competitive Advantage | 100 words | 5 |

|Definition (paraphrased into your own |You need to analyze, evaluate it and give some your own opinion about what/why/how, do not just put |0 1 2 |

|words) |the bullet point as required directly. | |

|Application (to the assigned business) | |0 1 2 |

|References (APA) | |0 1 |

|Total Product/Service | 50 words |3  |

|Offering(core/actual/augmented) | | |...