Analysis the Marketing of Amazon Company

The growing power of Amazon

Contents

1. Introduction 3

2. The impact over brick and mortar business 3

3. Amazon has successfully expanded and become profitable 4

3.1Competitive Advantage 4

3.1.1 Cost Leadership 4

3.1.2 Differentiation 4

3.1.3 Focus 5

4. Opportunities and Threats  5

4.1 Threats 5

4.1.1 Rivals 5

4.1.2 Cost of transportation 5

4.2 Oppourtunitiies 6

5. Small e-commerce business 6

6. Conclusion 7

7. Bibliographies 8

1.Introduction

- Amazon was founded in 1994 by Bezos . He consider the products and services which can be offered for sale on the internet, including computer software, music and books. Bezos thought that selling music on the Internet will be filled with obstacles at that time. Because this industry is monopolized by 6 larger traders who control selling channels.  Selling books on the internet is the final answer because the industry is large and has a large number of households; therefore, no one can dominate the book industry. Amazon was well-known for being the world's largest bookstore which is online; the company was expanded to include other types of products such as Musical sold in June 1998 (Dean, 2011 ). At present , E-retailing is becoming increasingly popular in the world, particularly within the market of book and music, which make the trend of people turn their interest to reading Ebook and downloading music from the internet ( Dennis et al , 2004). Customers are able to read and listen to the product’s example before making-decision on consumption, giving more customer satisfaction to shop products, particularly books and music, via shopping online .

This report will examine how Amazon becomes successful as a "Online Business" over brick and motar businesses , and the effect of opportunities and threats, in this case, focusing on books and music .

 2. How Amazon has...