Operations Management (Challenges for Om Managers)

1.0 INTRODUCTION OF PEACE COLLECTION SDN. BHD.

1.1 Background

Peace Collection Sdn Bhd is a local company in Malaysia and was founded in the early 2000. The company set up by three shareholders who are Mr Ang, Mr Randy and Mr Thom. Three of them are friend before they start their business. Initially, they started off their business at night market. They open their first shop which is located at Klang on year 2003. As of today, Peace Collection has a total of 143 outlets spread all over Malaysia presently and this number keep increasing, while its headquarter is located at Klang.

1.2 Vision

The company goal is simple, they hope to become leader in fashion market and the prefered trendy platform for online shoppers.

1.3 Concept

The concept of Peace Collection Sdn Bhd is based on Malaysian traditional wear with latest modern fashion design but at reasonable prices. This is reflected in the design that are displayed in their stores. The interiors of the outlets use bright colors which can give customers a comfortable and cheerful environment when they step into the shop. The owners hope can bring their created trendy styles of fashion to all customers. Besides, Peace Collection always maintain a world class facility to streamline online purchases and an efficient supply chain caters for prompt delivery to all over Malaysia. Customers can purchase products of Peace Collection through online if they do not have time walk in the shop. Customers can receive their orders within 3 days once payment is made.

1.4 Products

Peace Collection manufactures baju kurung modern, jubbah modern, kebaya modern, trendy blouses, slack pants, gown & dresses, casual-wear, office wear, sport-wear, maternity-wear, scarf & lingerie with the target customers is focusing on Malaysian women and teenager. The clothing sizes have a huge range from XS to XXXXXXL for the benefit of users. The huge range size of clothing is the competitive advantage of Peace Collection and was the success...