Marketing Plan for Pran Juice

Marketing plan for Pran juice

“Pran” is currently the most well-knowncompany in Bangladesh and abroad also. PRAN is in Bangladesh since 1980. It is involved in contract farming and procures raw material directly from the farmers and processes through state of the art machinery at our several factories into hygienically packed food and drinks products.“PRAN” has established every category of food and beverage they are Juices, Carbonated Drinks, Confectionery, Snacks, and Spices to even Dairy products.

Executive Summary:

Pran group of companies is one of the leading business institute of Bangladesh.Pran has brought this juice to keep our skin smooth and healthy and letting us avoid harmful chemicals enter our skin. Pran mango juice is ready to guard our skin from winter effect.Mango juice is fast becoming their top selling products in the country, growing at over 20 per cent rate year-on-year as they make foray in markets outside the main cities and top district towns.Pran juice has also won hearts in scores of Asian and African nations, forcing the company to ramp up production every year. They offer different packages at a very reasonable price to the customers. If we research their market growing demand, we will find they are in the top position. Pran group of company’s main goal is to product quality leadership and market share leadership.

Current market situation:

PRAN’s primary target was only the young generation where the age may vary from 16-27. But it is not limited within this age. It has also spread out among the children. Both young boys and girls are the target market for the PRAN juice. It is not specially made for any particular gender. PRAN juice preserve 500ml, and 900 ml Orange, Mango, Cocktail Special juices which will be totally sugar free but sweet. The growth rate of the market is very slow and the competition is very high.“Pran” is now the market leader in the juice sector of soft drinks market. After Pran, frutika, fruto are in the...