Assignment Case Study

LETTER OF TRANSMISSION

17 September 2012

Dr. Charmaine Ryan

CEO Fashion Land

West St 4350

Dear Ryan,

Attached is the report you requested on 05 August 2012 investigate the feasibility of establishing an online retail site. Implementing retail sites is likely to increase the pool of clients who have access to Fashion land products in order to increase sales for the company.

Appropriate model is identified to assist the company to produce products that are specifically geared to the target clients and fostering loyalty. Moreover, hardware and software requirements, advantages, benefits are identified. Additionally, legal and other aspects that may affect implementation of online retail sites and recommendation are included.

Please don’t hesitate if you have any inquiries to discuss any part of the report in details.

Yours sincerely,

Networks and Computing Operations Manager

INVESTIGATE THE FEASIBILITY OF

ESTABLISHING AN ONLINE RETAIL SITE

TABLE OF CONTENT

Page

1. INTRODUCTION 5

2. ADVANTAGES OF REVENUE MODEL OF THIS BUSINESS 5

2.1 INCREASING SALES 5

2.2 INCREASE CERTAINTY IN REVENUE GENERATION 5

2.3 REDUCE COSTS 6

3. TECHNOLOGY INFRASTRUCTURE REQUIRED FOR THE WEBSITE. 6

3.1 ECOMMERCE HARDWARE 6

3.2 ECOMMERCE SOFTWARE 7

3.3 ELECTRONIC COMMERCE SECURITY 7

4. BENEFITS AND CHALLENGES OF MARKETING AND PROMOTIONAL STRATEGY. 7

4.1. REACHING A WIDER AUDIENCE 7

4.2. TARGET MARKETING 8

4.3. DOWNWARD PRESSURE ON PRICES 8

5. THE MAJOR HARDWARE AND SOFTWARE APPROPRIATE FOR THE BUSINESS 8

5.1. WEB SERVER HARDWARE AND SOFTWARE 8

5.2. ELECTRONIC COMMERCE SOFTWARE 9

5.3. INTERNET AND WEB UTILITY PROGRAMS 10

6. THE LEGAL AND ETHICS ISSUES. 10

6.1. PRIVACY ISSUES 10

6.2. INTELLECTUAL PROPERTY RIGHTS CONSIDERATIONS 11

6.3 PREVENTION OF OTHER ILLEGAL PRACTICES AND ISSUES...