Ikea

Analysing of IKEA'S strategic marketing problems, opportunities, strategic marketing alternatives and realistic implementation plans consistent with the overall objectives of the IKEA organization.

IKEA 

Introduction

Swedish company IKEA was the world's major furniture retailer then the early 1990's. It sold cheap furniture of Scandinavian design. The company run in 55 countries with a staff of 76000. IKEA presented approximately 12000 items to the home furnishings market universal. It sold a varied variety of products with furniture, accessories, bathrooms and kitchens at 186 retail stores in 30 countries through Europe, North America, Southeast Asia, Middle East and Australia. IKEA is well recognized for its high-class model, low price, extensive choice of product and flat storing. 

The Sweden-based Inter IKEA Systems (IKEA) was ranked 42 by Business Week magazine in its list of Top 100 global brands for the year 2005. In January 2005, IKEA was retained third in Brand Channel's fourth annual Reader's Choice Awards for the international brand with the supreme effect in 2004. Allowing to the Brand Channel rankings, IKEA was the #1 brand in Europe and Africa. IKEA was the world's biggest furniture retailer that expert in fashionable but low-cost Scandinavian planned furniture.IKEA's achievement was familiar to its massive familiarity in the furniture retail market, its product variation and cost leadership. The company sold its furniture in necessaries, to be gathered by the customers at home. Adding to furniture, IKEA also sold convenience items such as utensils, hooks, clips, stands, etc. IKEA's creator Ingvar Kamprad (Kamprad) had made an international furniture series of 226 stores in Europe, Africa, Asia and the US. For fiscal year 2004-05, the company produced returns of US$ 17.9 billion, a 15% growth over the previous fiscal year. IKEA sales grasped 21.2billion Euros in 2008 showing an upsurge of 7%. In 2008 IKEA opened 21 new stores in11 countries...