Coca-Cola

To: Senior executive of Coca-Cola India, Henry Sesterly

Re: Ethical Issues Facing Coca Cola India

I. Facts

We are deemed trusted by youths for the education, sports and community devotion. Dealing in India has not always been easy. Many ethical issues on conducting business India has arise, and knowing that there is so much harm that can happen if not dealt with correctly presents great distress. Since the CSE agency revealed shocking information concerning intoxicated coca cola products that actually started to harm individuals, as you know puts us in a very hot seat. The coca cola products are said to be causing disturbing and severe nervous problems and other carcinogenic sickness to over 100 thousand customers, which is bad for the name of Coca-cola. I found that the way that the initial response to the situation that was done was unethical, because the statement given was to save the face of the company at that time. The CEO did not seem to take the time to really investigate the mater, but he really wanted to defend the product and assure that guidelines are being followed to ensure the continued trust in the name. Another concern is the fact that the notion that standards in India were not as strict as they would be if operating in the us and in my opinion the same standards for any country we operate on should be kept constant because it’s a business, so therefore the same standards should be set even if one believes they can get away with following or not following rules. Standards in this case are to preserve the health of the customers. When we really observe the situation it is the customers that have to be of importance, not the amount of money being made. If organizations decide that because “they are not looking (they don’t see what were doing, so we can get away with it)” mentality is the way to function, then they are acting unethically at all times of operation.

II. Statement of Central Ethical Issues

* The ethical issues I see that...