Social Networking

1. INTRODUCTION

This report is going to assess the advantages and disadvantages of Ford Motors in building a social networking plan. Firstly, a brief explanation of Ford motors nature of the business and the type of social networking channels they use. Next, the advantages and disadvantages of Ford Motors social networking presence and their current social activities and their successes. This will be compared to there competitors to measure how well there are doing compared to their competitors and why. The report will then move on to provide strategies of how the business can use to continue to embrace their social media presence along an analysis of each strategy and how it is going to help with customer engagement. Lastly conclusion,

2. MAIN FINDINGS.

Ford Motors Company is a worldwide multinational company that sells commercial cars under the brand Ford and luxury cars under the brand Lincoln. Henry Ford founded the company June 16, 1903. Ford focuses on accelerating the development of new products that customers want and value is a key component of the One Ford plan. From fun-to-drive, fuel-efficient cars to versatile, capable utility vehicles and tough, durable trucks that work harder and last longer, Ford offers a full line of high-quality products with global appeal (http://corporate.ford.com/our-company).

2.1. FORD MOTORS SOCIAL PRESENCE.

Ford motors maintain a number of social networks, Twitter, Facebook, Youtube and Flickr. They have over ten facebook pages but the most prominent are Ford Motors and Mustang with 1.6 million likes on there Ford Motors page and 4.6 million likes on the Mustang page. Ford Motors Company has more than one twitter account but only two are verified and it is run buy Scott Monty who is the head of social media and Karen Untereker, U.S. Social Media Manager at Ford Motor Company and has 170,000 followers on @Ford account and 56,842 followers on their @FordMustang account. On Youtube they have 89,724 subscribers...