Product Placement Report

4/24/2013

PRINCIPLES OF MARKETING ASSIGNMENT

(PRODUCT PLACEMENT)

IQRA UNIVERSITY NORTH NAZIMBAD CAMPUS SUBMITTED TO: SIR ARIF ASHRAF

SUBMITTED BY: SIMRA MOHSIN (1562) WORDS COUNT: 1801 WORDS

Product Placement and its Occurrences:

When Organizations, especially big name brands pay TV shows/Movies or dramas to have their product in their videos are basically known as product placement. It is a form of advertising products in which organization wants to focus large audiences by spreading awareness thorough their favorite characters. It is an advertising technique in which companies pay money or provide services in exchange for a prominent display of their products. It is the best way to provide and spread awareness thorough the shows by placing in a right situation. This helps the audience to make a right decision making in order to purchase any goods or services. It also adds realism in TV shows or in movies. Through product placement, companies hope that audience will take note of the products used by the characters, and therefore people may think more strongly about using the products themselves.

In this pictures Johnny deep (Hollywood Artist) is wearing Adidas cap in a movie and in other one judges of American idol are having drinks of Coca-Cola in their table that is the perfect example of product placement. Product placement generally works by having a contract between the parties of production and of organization who are willing to display their products. Basically there are three ways that how it usually appears in movies.  It simply happens. (Product placement just happens without approaching the company)  It's arranged, and a certain amount of the product serves as compensation. (Simple exchange of the products for the placement)  It's arranged, and there is financial compensation. (Money matters in the deal instead of exchanges or gifts)

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PRODUCT PLACEMENT AS AN EMERGING PROMOTIONAL TOOL

Product placement is considered as...