Green Marketing

Introduction:In the last decade, consumers have become more enlightened on environmental issues. Green marketing

refers to selling product or rendering services based on environmental benefit. It came into existence in late

1980s and early 1990s. Green marketing is growing rapidly and consumers are willing to pay a lot for green

product. There have been little analysis of the impact of this new market on the consumers and the environment

so far. Green marketing affects all areas of our economy, it does not just lead to environmental protection

but it also create new market and job opportunities. Companies that are environmental stewards stand a

chance of gaining many satisfied and loyal customers.

Green marketing:

Marketing products and services based on environmental factors or awareness. Companies involved in green marketing make decisions relating to the entire process of the company's products, such as methods of processing, packaging and distribution.

Green marketing companies seek to go above and beyond traditional marketing by promoting environmental core values in the hope that consumers will associate these values with their company or brand. Engaging in these sustainable activities can lead to creating a new product line that caters to a new target market. Also known as sustainable marketing, environmental marketing or ecological marketing.

Green marketing refers to the process of selling products or services based on their environmental benefits.Such a product or service may be environmentally friendly in itself or produced or packaged in an environmentally friendly way.The obvious assumption of green marketing is that potential consumers will view a product or services “greenness” as a benefit and base their buying decision accordingly.The not-so-obvious assumption of green marketing is that consumers will be willing to pay more for green products than they would for a less-green comparable alternative product