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Comparative Management – Spring, 2013

1. Individual Assignment: [Ratan Tata: Leading the Tata Group into the 21st century] [6 points]

A written report of your analysis and your answers to the case questions should reach 6 double-spaced pages (not more and not less). The due date will be on Sunday 19/5/2013.

2. 2nd Group Presentation (Oral +Written) [16 Points]

After choosing one case from the four selected cases from you textbook

1. Microsoft’s Partnership with UNHCER (Case 2) P.85

2. MTV (case # 4) P.191

3. Chrysler/Fiat (Case 7) P.300

4. Alibaba: Competing in China and Beyond (Case 8) P.310

A written report of your analysis will be due on Tuesday 21/5/2013. On that day and/or on Thursday 23/5/2013, two to three members from each group (not presenting before) should be prepared to present their analysis and recommendations to the class with a short (8 minutes) oral presentation. The oral presentation [5 Points] will be considered in the overall grade, but grades will be based primarily on the quality of the write-up. No write-ups will be accepted late.

The write-up [11 Points] should not exceed 10 double-spaced pages (Times Roman with font-size 12 points or larger, 1 inch margins all around). You are, however, allowed two additional pages of exhibits if you need them, though these should not contain substantial additional text.

Provide a coherent, concise, and well-organized analysis. Redraft and proofread the report. Clarity of written will count a lot. Make your assumptions explicit whenever necessary, and try to provide evidence for your assertions wherever possible. In the text, refer explicitly to any figures or tables you use in exhibits.