Defining Marketing

Defining Marketing

To be a world renowned company, an entrepreneur must have an awesome marketing campaign which will reach ends of the earth. In today’s society that can be accomplished with just a touch of a button. However, just the simple act of taking a picture and posting it on the TV or the Internet, newspaper, or billboard is just one aspect. Entrepreneurs must also consider their competition and how to achieve customer satisfaction. Included in this paper are sited definitions of marketing as well as my own personal definition. Moreover, this paper will address the importance of marketing in organizational success and three examples from the world of business that will support my explanation.

Definitions

The American Marketing Association (AMA) defines marketing as “the activities of processing and creating the communication, dispatching, and offering customer exchanges that benefit the partners, customers, and society at large” (Cohen, 2011). Another definition of marketing is “performing activities seeking to accomplish and organizations objectives through the anticipation of customer needs and directing the flow of need satisfying goods and services from producer to client or customer,” (Basic Marketing 2009).

Personal Definition

My own personal definition of marketing is simple. It is the act of communicating an idea in such a way that the target consumers will perceive it as something they have to try. What and how to communicate the idea is up to the knowledge and creativity the producer has at their disposal.

Organizational Success

“A successful business utilizes marketing in its business practice because a successful business will, through marketing, maintain a level of customer satisfaction while creating a profit for the company” (Chulick). Outside the idea or product itself, a company’s choice of marketing strategies will make or break them. Moreover, knowing, and keeping up with the needs of the target consumers is...