Fake and Bake Business Plan

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Fake and Bake

Amber Kemper

Executive Summary

Fake & Bake is a startup company seeking financing. Fake & Bake has an experienced management team, excellent location, and sound business strategy. This business plan will highlight Fake & Bake’s needs, market, sales plan, and financial statements.

Fake & Bake will be located in Independence, KY. This is a market area of over 40,000 individuals. The location is in a high traffic strip mall. The business' main service will be offering tanning booths to individuals. Fake & Bake will offer eight high quality tanning beds and limited retail sales of tanning lotion.

The objective of this business plan is to acquire $50,000 in additional funding. This money will be used to purchase

inventory, tanning beds, and other expenses as noted in the Start-up table.

1.1 Objectives

1. Sales of $380,000 in Year 1 and $425,000 by the end of Year 3.

2. Net Profit higher than 40%.

3. Net income more than 10% of sales by Year 3.

1.2 Mission

Fake & Bake will offer our clients the highest quality indoor tanning experience, with top-of-the-line beds and tanning accelerators. Fake & Bake will set itself apart from the competition by making customer satisfaction a top priority. Employees will be treated with dignity, and will be provided with special benefits such as moderate health insurance coverage, free tanning sessions, and a special company picnic once a year. Employees are the public face of Fake & Bake, and their health and goodwill is integral to the success of the business.

1.3 Keys to Success

* Location - being located in a high traffic strip mall and across the street from a health club.

* Convenience - with quick tan beds less time is spent in the bed, and extended business hours.

* Customer Service - focus on our customers' comfort and needs.

Company Summary

Fake & Bake will, upon commencement of operations, provide the service of...