Submitted by: Submitted by veronica1
Views: 547
Words: 362
Pages: 2
Category: Business and Industry
Date Submitted: 06/30/2010 04:56 PM
Target Corporation
Market:
Target markets themselves as a department or specialty store that has discount prices. The demographics for Target are the following :
93% of their shoppers are women
Median age is 42
Median household income is approximately $60K
Approximately 33% have children at home
About 51% have completed college
Mission:
Target Corporation has marketed itself as a trendy and hip retailer that offers high quality, excellent value, and is a fun place to shop while saving money with their discount prices. The company mission statement is, "To drive sales profitably while delivering a Target brand shopping experience."
Message:
Their slogan is “Expect More-Pay Less”. For more than a decade their brand promise has been their promise to consumers.
Media:
Target Corporation operates as a successful discount retailer, an online e-commerce store, and also a financial services entity.
• Unique advertising on TV and in whimsical song push Target's marketing message.
• In magazines such as Vanity Fair and The New York Times Magazine, Target uses print expressions featuring stylish models surrounded by images of everyday groceries and commodities.
• The Target Bulls Eye is one of the most recognizable logos in advertising.
Money
In 2009, Target invested $653 million into their media budget . This has helped Target become the #2 retail discount department store behind Walmart. Target has one of the most recognizable logos and it is used in everything.
Measurement
• Highest customer satisfaction rate in retail.
• 50% of all shoppers feel Target is their favorite place to shop.
• Net sales of $15.158 Billion…an increase of 5.5%
• Consistent Yearly winner of Advertising and Media Awards
• Unique brand awareness and recognizable logo
Target Corporation’s media plan is very effective. With its creative use in advertising and print media, the company appeals to the everyday needs of their consumers. Target also creates a...