Marketing Plan

Marketing

Marketing

Marketing

Marketing

Marketing Plan

Week 3 assignment

Marketing Plan

Week 3 assignment

Market Product focus

This section of the marketing plan focuses on product development for enterprise rental car. This section will contain information about enterprises product objective, positioning of enterprise and target markets.

Market Product Grid

The market product grid below helps to determine when Enterprise rental car has the largest amount of clientele during each season.

Information to likely fill holes in the marketing plan | Source of information | Priority |

| Summer | Fall |

| Winter | Spring |

|

Vacationing time | 3 | 1 |

| 2 | 3 |

|

Local neighbors | 1 | 1 |

| 1 | 1 |

|

Meeting and group rentals | 3 | 2 |

| 2 | 2 |

|

Students | 3 | 1 |

| 1 | 3 |

|

Local businesses | 1 | 1 |

| 2 | 2 |

|

3 = large 2 = medium 1 = small 0 = none

Market Segment

Basis of segmentation | Segmentation Variables | Typical Breakdowns |

Geographic | * City: * City Size: | * Destin Florida * 12,489+ |

Demographic | * Marital status: * Income: * Age: | * Single or married * $ 40,000+ * 25-60 |

Market and product objective

With this Particular city Enterprise rental will generate an ample amount of revenue. Destin Florida is a great location for tourist and vacation time. During the summer and spring months I predict that the sales will increase because this is when consumers begin to travel. Rather they are traveling to Florida or leaving they will need a rental car that is reliable.

Enterprise rental aims to provide reliable transportation to all of its customers rather it is for pleasure or for business purposes. By focusing on a variety of target markets enterprise is able to meet customers’ needs by finding a car that suites them best. To continue to provide the best service enterprise train their employees to provide excellent customer service and show...