Kate Moss Case Study

Kate Moss – Case study

Identifying the Stakeholders:

Step 1 - General context of the situation:

According to Ivor Hopkins, Director MHC International Ltd Corporate Social Responsibility is defined as “CSR is concerned with treating the stakeholders of a company or institution ethically in a responsible manner.” The companies have to behave responsibly by initiating by ethical practices. In this case Kate Moss has behaved in an unethical manner in the eyes of the society. The companies have two options either to consider her as their ambassador reflecting the image of the company or she can be considered as a showpiece model to exhibit their products. The reaction of the various model companies which have employed her as a model have their own decision on whether to retain her as their company’s model or to remove her, depending on their CSR policies.

The Main Stakeholders and their stake in the case:

1. The fashion companies – H&M, Burberry Group PLC, Chanel and Rimmel are the fashion companies employing Kate Moss for her beauty. They are interested in popularizing their brand and in increasing the shareholders return.

2. Government – The Government is keen in the welfare of the people and code of conduct of corporates. It is interested in the corporates because the growth of corporates indirectly affects the GDP growth of the nation.

3. Kate Moss – She depends on the companies she represents for her monetary benefit. If the companies encounter positive or negative effects it can have an impact on her career too.

4. Media – Media emphasizes corporates to act in a socially responsible and acceptable manner. They bring into light that happens inside a closed corporate house and bring awareness to the users of the information and the consumers of the products.

Step 2 – Stakeholder analyzing:

Stakeholder 1: The fashion companies

General Position – Promoters and the shareholders

Facts on Power - Selection of models for...