The Benefit and Cost of Olymics

Business Management in the Innovative

Company-----Google Inc.

Table of Contents

Excutive Summery 2

Introduction 3

Body 3-12

Overview of Google Inc. 3

Corporate Culture 4

Effective Strategic Leadership 5

Impact of External Environment 6

Google’s impact on global businesses 8

Ways handling the innovative culture in Google Inc. 9

Motivate employees in Google 10

Google’s effort in tackling Resistance to Change in the face of Privacy 111

Conclusion 12

Recommendation 12

Reference 14

Executive Summary

Google Inc. is one of the largest search engine and advertising company in the world. The innovation of products and services change the life of the world. It helps people see the world just by searching before the computer. According to the report of Forbes, Bloomberg BusinessWeek and MIT Technology Review for the past few years, Google is the most Innovative Companies in the World. This report will describe the story of how Google Company could be outstanding in the innovation. Firstly this report introduces the overview of Google Inc. and the culture of this organization. Then it discusses the effective strategic leadership during the company. Moreover it describes the external environment that influences the company by using the external factors and SWOT analysis. This report will also represent the impact of the arise of Google to the global business and how the company to inspire employees to create more innovational products and services as well as...