Business Research

Business Research: Anteater Style

Crystal Edwards

Res 320

2/4/13

Armand DiCianni

Business Research: Anteater Style

Business research is a vital aspect of how businesses can use resources to help solve issues within the business. By understanding the different types of business research, why it is important, and how real businesses will be positively affected by the research. Cooper & Schinder (2011) defines business research as “a systematic inquiry that provides information to guide managerial decisions” (Chapter 1, Page 4). The research can be subtle or obvious to the businesses. No matter who conducts the business research it is used to provide useful information, usually provided by data, to conduct data within every aspect while others only conduct limited research. ABC home and commercial services, a service company based out of Texas, conduct business research throughout the whole company. The company is customer driven, employee performance concentrated, and revenue focused. Most of the research done within the company is targeted towards these three areas. There are areas that can be re-evaluated to improve the business. Senior management understands this and uses these primary groups for research. They use an abundance of research techniques to gather information to boost the business. This paper will demonstrate the types of research performed and ways to provide better research techniques.

At ABC, customers are the top priority. The business consistently conducts research regarding customers. Providing the customers with a loyalty program not only is an incentive for the customer but it provides important information to determine what types of services customers need. The marketing department spends many business resources to determine how we can assist customers and do customer research. When the marketing manager sees what type of services the customers are needed, we can provide more business resources to the needs of the customers....