Restaurant and Food Service

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Views: 241

Words: 1543

Pages: 7

Category: Business and Industry

Date Submitted: 05/12/2013 07:52 PM

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Nowadays, travel has become one of the main ways to spend people’s holiday. On the other hand, in order to do their businesses, the tourism and hospitality industry also has been one of the most important thing for theirs lives. Following the tourism and hospitality industry developed rapidly, relatively speaking, the competition is more impetuosity than before, and the requirements from consumers also are higher than before. What makes a successful hotel? There have two key points about how to be a winner in hospitality industry: quality and management. Quality means the marketing that you want to meet and management means to control the whole things on the hand. It will be analyzed both of them as following in this report. Product is a key element in the market offering. Marketing mix planning begins with formulating an offering to meet target customers’ needs or wants. For a hotel, the most important products are accommodation, catering and service. As guests spend most of their time in the bedroom, time must be given to consider the essentials and also that individual touch which an enthusiastic hotelkeeper would want to provide. Different kinds of hotel have different types of bedrooms.( Arthur Neil, 1974). For example, an international chain hotel should have several types bedrooms, such as a standard room, twin room, triple room, and family room. It also needs to have all kinds of suites like president suite. What’s more, different types of rooms have different kinds of objects and equipment. A standard room should have a queen size bed, wardrobes, writing table, mirror, luggage racks and so on. All the equipment should meet the requirements for guests, depending on their needs and the length of his stay. It is important to make sure all the things in the bedroom make customers feel comfortable and suitable with the best quality. It is a common requirement of the guest to have a private bathroom and toilet in each room. For a bath room, all the things...