Managing Marketing

Managing Marketing Module

A critical analysis of case company:

O2

Presented by Noor al Husni L1201119 03-05-2013

TEESSIDE BUSINESS SCHOOL

TEESSIDE UNIVESITY

Word Count: 4.399 (Excluding Front Page, Table of Contents, Appendix and References)

TABLE OF CONTENTS

List of Figures ..................................................................................................................................................................... 3 List of Tables....................................................................................................................................................................... 3 Chapter 1: Question One ................................................................................................................................................ 4 Marketing Mix ............................................................................................................................................................... 4 Product ........................................................................................................................................................................ 4 Place ............................................................................................................................................................................. 5 Price .............................................................................................................................................................................. 5 Promotion .................................................................................................................................................................. 5 People .......................................................................................................................................................................... 5 Process...