Submitted by: Submitted by marwae
Views: 269
Words: 6574
Pages: 27
Category: Business and Industry
Date Submitted: 05/14/2013 07:58 AM
Nokia:
What
went
wrong?
Developed By: • • • • • Mai Hamed Marwa El Nashar Bassem Maximos Karim Tadros Sherif Mostafa
Table
of
Contents
Executive Summary ...............................................................................................3
Introduction ............................................................................................................5
Management Decision Problem & Research question ..........................................6
The Smartphone Industry ......................................................................................7
Product...................................................................................................................8
Competition ............................................................................................................9
Target market.......................................................................................................11
Research Methodology ........................................................................................12
Exploratory research ............................................................................................13
Management Interview .....................................................................................13
Interview with mobile sales person (Mystery Shopping) ..................................13
Focus group .....................................................................................................14
Focus group outcomes: ................................................................................15
Conclusive research ............................................................................................17
Descriptive Statistics ............................................................................................17
One...