Mkt 421 Seminar 5 Exercise 2

MKT 421 – Marketing Management

Seminar 5 Exercise 2

Nicole Parker

Baker College of Owosso

4/30/13

Go to the Business Week website (http://www.businessweek.com/) and search the different menus for the blogs.  Within the blogs look for the advertising that is present.  What advertising is inserted into each blog? Do you believe that blog advertising has a mainstream future, or will advertising be limited to products/services that match tech- and Internet-oriented audiences?

I did not find the advertising to be specific to the different blog topics. While some of the advertisements did seem to directly relate to Business Week, others seemed to be entirely random sponsors. The related advertisements were mostly for subscriptions to Business Week, both online and in print. General sponsors included Samsung, Visa, and Sprint. I was somewhat surprised that there were not more advertisements directly related to my searches and the specific articles.

Based on this information I believe that blog advertising does have a mainstream feature; as the advertisements for Sprint, Visa, and other brands are general mainstream advertisements and do not directly relate to specific audiences. I do, however, also see advertising that is geared towards limited products and services. An advertisement for Bloomberg Businessweek, for example, is not likely to be featured on Facebook; while it is likely to be featured on the Business Week website.

Overall as technology progresses I believe that there will continue to be a mixture of targeted advertising on the internet, as well as mainstream mass-media advertising. While targeted advertising does help relate to readers; mainstream advertising generally consists of larger businesses and corporations who can better financially sponsor posts and websites.

References

Ferrell & Hartline. (2011). Marketing Management Strategies (5th ed). South-Western Cengage Learning; U.S..

Business Week. (2013). www.businessweek.com